DIGITAL MARKETING

Introduction

Digital Marketing is the umbrella term for the marketing of product and services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other display medium.

Why Digital Marketing?

  • Easy, seamless, and convenient – UI
  • Integrated Content seeding
  • Cost effective >< traditional marketing
  • Increased Revenue growth

Elements of  Digital Marketing

  • Mobile Considerations
  • Organic Search
  • Content Marketing
  • Social Media Marketing
  • Website Visitors
  • Email Marketing

Advantages of  Digital Marketing

  • Real time results within timeframe
  • Cost Effective
  • Audience tracking
  • Engaging campaigns within budget
  • Brand building and retention

Course Structure

Overview

 

MODULES
Marketing Principles
Search Marketing
Search Optimization
Display Advertising
Email Marketing
Mobile Marketing
Analytics
Project

 

Overview

MODULES
Search Marketing
Social Media Marketing
Social Marketing Optimization
Content Marketing
Affiliate Marketing
Inbound Marketing
Email Marketing
Lead Nurturing
Legal, E-Commerce
Web Technologies
Analytics
Project

Target Audience :
Digital Marketing Program targeted towards students who wish to make a career in Digital industry. Students with a creative bent of mind and have Passion for Digital industry

The TG can be further defined as follows:

  • Graduate (Any Stream)
  • Undergraduate- Second Year pass-out students with Fine Arts, Commerce, Science or Arts students (Any Stream)
  • Working Professionals As skill Upgrade

Prospects:

  • Students with some exposure to business/ marketing subjects
  • Students having basic knowledge of working in the Windows environment
  • Familiar with email, Internet and social media platforms like Facebook, LinkedIn, Twitter, etc.
  • MBA students looking out for a career in advertising.
  • Alternative career.
  • Free Lancer who wants to earn extra income along with their academics.

Delivery Pattern :
Normal Track – 2 Hrs a Day x 3 Days a week
Fast Track – 2 Hrs a Day x 6 Days a week

Certificate Type :
Certificate of Accomplishment (COA)

 

Course Fee : $ 599.99

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Course Tutors

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Quick Info

  • Laptop and more tools available during the courses
  • Online course content access
  • SMS and Email notification
  • Affordable course fee
  • Dedicated Course Trainer

Train with the Industry Experts

Registration is Now Open

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